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News Corp. (NWS) president and COO Peter Chernin gave an upbeat outlook regarding his company’s prospects at an investor conference Monday afternoon, touching on topics ranging from the company’s rapidly growing MySpace social networking unit to its pending acquisition of Dow Jones (DJ).

Chernin, speaking at Merrill Lynch’s Media and Entertainment conference in Marina Del Ray, Calif. said that he expected News Corp.’s purchase of Dow Jones to close without any “impediments” but was tight-lipped about the company’s plans for Dow Jones and its Wall Street Journal newspaper once the acquisition was completed.

Chernin also discussed the company’s upcoming launch of the Fox Business Channel, which I wrote about earlier today. Despite some concerns about an expensive launch for what may turn out to be a niche channel, Chernin said he thought the channel would succeed since it will have more of a consumer focus and “livelier presentation” than its top rival CNBC.

Turning to the company’s broadcast television efforts, Chernin also said he was optimistic that Fox would be the number one network with 18-49 year olds for the fourth season in a row and that the margin of victory over CBS (CBS), Disney’s (DIS) ABC and GE (GE)-owned NBC would be bigger than this past season. In addition to airing the Super Bowl in February, Fox also has a little show called “American Idol” that will return in January.

But the most interesting part of Chernin’s presentation was his contention that MySpace was not seeing much pressure yet from Facebook, the social networking site that has attracted a lot of buzz — and users — since launching its open platform for applications earlier this year.

Chernin said that while Facebook has become a “more significant” competitor to MySpace in recent months, MySpace has “yet to see evidence of Facebook stealing growth.” He added that he expected MySpace to continue to have a leg up on Facebook thanks to its international focus and online video efforts.

In addition, he said that he believed MySpace was focusing more on “monetizing” the MySpace property. As such, MySpace has an ad sharing agreement with Google (GOOG) and News Corp. has maintained that it expects its Fox Interactive Media unit, which includes MySpace, to generate revenue of about $1 billion in this fiscal year, which ends in June 2008.

Still, News Corp. should not overlook Facebook. To be sure, Facebook is still a distant second to MySpace, with 19.2 million unique visitors in August compared to MySpace’s 60.3 million uniques, according to the most recent figures from Web tracking firm Nielsen//NetRatings. But Facebook’s traffic in August was up 117 percent from a year ago compared to 23 percent growth for MySpace.

Chernin’s comments come a day before Fox Interactive Media’s unit head Peter Levinsohn gives his own presentation at the Merrill Lynch conference. So it will be interesting to see if he shares some more specific information about how MySpace plans to hold off the charge from Facebook.

Then again, considering that Levinsohn is speaking at 2:15 EST, the same time the Fed is expected to announce that it has cut interest rates, something tells me that his remarks might not be noticed. Call me crazy but I suspect that many people, even those attending the Merrill conference, might be just a tad more interested in finding out whether Bernanke & Co. cut rates by a quarter of a point or a half a point than hearing about widgets and other cool social networking minutiae.

Posted by Paul R. La Monica 5:29 pm 4 Comments comment | Add a comment

From what I’ve seen, there is no need for MySpace to be worried about Facebook. My friends all use MySpace and over half of them have never heard of Facebook, so I see no need to be worried about the VERY few people that have switched over to facebook.

Posted By Katy, Cainsville, Missouri : September 23, 2007 6:55 pm

They should be worried. In the beginning most of my friends were pushing me to get myspace accounts. A year later and many of those same friends are deleting their account on myspace and teaming up with facebook.

People are getting tired of how easy it’s been for people to hack onto their myspace pages and use it as their own page. With all the features that are offered on myspace some people’s pages take forever to load. (I personally do not visit friend’s pages that I know load slowly. If they also have facebook I go there to message them.)

There is also so much spam on myspace. It’s annoying to sift through the friend requests to see if any of them are real friends or an on-line survey catch…..

Facebook’s newsfeed is one of the best things it has to offer that myspace does not.

I love facebook!

Posted By Tonya(23)-Cedar Rapids-Iowa : September 18, 2007 3:55 pm

mm..it’s nothing to worry about really. for the most part most of the people i know have both, and keep both. not really sure why. i personally like the myspace layout better than the facebook layout. however the original concept of myspace is dying out. it was the best tool to meet strangers online, and to make new friends. however due to a few sex predators everything has change, for the most part, and the tool for meeting new friends through an internet full of strangers is now just a tool to communicate back to friends and family, its just like an email account. and which the meeting new people is sorta scuffed at now, the tool itself is not as neat and cool as it once was. and thats what they should worry about.

facebook was never built to meet new people like how myspace was. however you still can, its just different. mm…words from a myspace/facebook/care2 user…ble.

Posted By unlikesociety : September 18, 2007 12:49 pm

Not worried… they must not have teenage/young adults daughters… they are preoccupied with facebook with their news feeds pushing content.

Posted By DShearer, Gurnee, Illinois : September 17, 2007 8:23 pm

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