It was a magical weekend for Scholastic (SCHL). The book publisher sold nearly 8.3 million copies — including one to this reporter — of the final book in the Harry Potter series, “Harry Potter and the Deathly Hallows,” in its first 24 hours after being released, setting a new record for the publishing industry. So it seems safe to say that leaks of the plot online, including some sites that showed photos of the book’s pages, did not have an impact on sales.

If you haven’t finished the book yet, fear not, for I will divulge no spoilers here. This blog post isn’t about what happens to Harry but what is happening to Scholastic in the wake of the big weekend. Well, the Muggles on Wall Street seem pleased with the number of galleons, uh, I mean dollars, that Potter raked in this weekend. Shares of Scholastic shot up more than 1.5 percent Monday morning. Another Potter-related stock enjoyed a pop Monday as well.

My parent company, Time Warner (TWX), which released the movie based on the fifth book, “Harry Potter and the Order of the Phoenix,” on July 13, gained slightly Monday.

The movie came in second place at the box office this week and just missed nabbing the number one spot for the second week in a row, grossing only about $2.6 million less than box office champ, “I Now Pronounce You Chuck and Larry.” “Order of the Phoenix” has grossed over $207 million in the U.S. so far and over $550 million worldwide, according to Box Office Mojo.

Still, shares of Scholastic and Time Warner have actually not benefited that much from Potter-mania this year, as I pointed out in a blog post few weeks ago that looked at the stock price movements of several companies with ties to the Potter marketing juggernaut. In fact, Scholastic’s stock fell nearly 6 percent last week in the midst of all the Potter hype.

Now did Potter defeat the evil Lord Voldemort? You won’t hear a peep from me about that. But one thing seems certain. Despite forecasts of a 67.5 percent increase in sales, Wall Street expects Scholastic to report a loss during this quarter, which ends in August.

So unless Scholastic can find a way to have someone cast an Imperius spell over Wall Street analysts and force them to say nice things about the company, it looks like Potter won’t be enough to save Scholastic from a tough couple of months ahead.